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| I never ordered this! |
Today's Monday, start of the week.
I arrived at my table to a huge surprise!
I thought it was someone else using my table as a temporary storage, or someone's stuff wrongly delivered to my desk.
Then there's a note:
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| A personal note from "Le President" |
Wow. In all those times I was conscientiously "checking-in" to
Foursquare places, (to the irritation of my wife), I never thought anything like that would come out of the illogical obsession of tapping and declaring your location.
Here are the rest of the pictures I took, a closer examination of the surprise gift!
This is very new to me, that product branding would make use of the new social media to publicise their brand. I can tell you it certainly works, because I cannot see myself drinking all 7 bottles of cider. So I've given them out to my room-mates at work. That's certainly spreading the joy and the good name of the product!
To end this on a mysterious note, there is one thing quite puzzling about it all. I am currently the mayor of my own office at Double Negative, but I am also the mayor of the Golden Gate Dessert House across the street. On top of that, I am also the mayor of the 3 mobile store down the street beside Curzon cinema. So how did they know I was working at Double Negative and not at the other places where I also have mayor-ship in?
Perhaps they did travel to all the places dishing out complementary cider to mayors who happen to really be the resident employees or mayors who happened to be the on-site, at the location they frequent. So they just walk up to the reception and asked for my name. If the reception finds me in the staff list, then they know they've got the right person. If not, they move on to the next location.
There is another chilling possibility. They could have gotten my details from somewhere else. I've linked the Foursquare account to Facebook. They could have checked my details on Facebook and "tracked" me down too. Well maybe I am just thinking too much. Haha.
If you are really new to Foursquare and don't know what it's about,
read up on the Foursquare site! In short, it's a mobile application that lets you tell your phone where you are, and "check-in". Its like making a mark that says you were here.
So wherever you go, whenever you check-in, your check-ins are remembered by Foursquare. Every check-in earns you points. You can add friends from Facebook or from other Foursquare users. There's a ranking chart that compares your points to your friends'. This resets every week.
If you check into a place more often than anyone else, you become the Mayor. If you stopped checking in after a while and somebody over-takes you in the frequency of check-ins, he/she becomes the new mayor.
Also, there are badges (or achievements) to unlock and collect. Just using these non-accurate examples, if you check in enough times at pubbing spots, maybe you'll unlock the drinking badge, if you check-in at work on weekends a certain number of times, you'll unlock the workaholic badge, so on and so forth.
Sometimes this year, new features appeared in the application in the form of "nearby offers". These are shops that tie-up with Foursquare and give certain discounts or freebies when you show them you are checked-in there, or if you show them you are the mayor of their shop (which means you hang out there really frequently).
I was really active in
Foursquare,
in Singapore. I checked in without fail. Of course there were many of
my friends who are checking in faster and more furious than myself.
There's this chart that shows the ranking between you and your friends. A
few friends like Sherwin and Caleb are consistently in the lead. I
wonder how they do it.
When I
came over to London, I started checking-in on places here. Slowly I
began to lose Mayor-ship of places back home, but I gained Mayor-ship of
quite a few places here.
It seems
to me that people from Singapore are more hard-core in their frequency
of Foursquare Check-ins. Here in London I can grab a mayorship by just
checking in few days in a row. In Singapore it would take weeks of
consistent check-ins.
I've slowed down my check-ins in the recent month. I still do it when I remember. but not very much now.